NEW FORMS OF ART PROMOTION
There are many examples in the History of Art where artists have successfully used Art merch objects to promote and publicize their Art.
As you know, many well-known artists actively produced Art-merch objects (engravings, prints, decorative dishes, interior and design items, etc.) based on their original art works. Often they entrusted this activity to other artists (students, craft masters, engravers, etc.). The production of Art-merch objects was an additional occupation (or an additional source of income) for the Author. But after a while, this "minor" art aroused great interest among art collectors. This is especially true for collections of Art-merch objects made in limited editions.
Today, the cost of Art-merch objects by such artists as Picasso, Dali, Kandinsky, Chagall, Malevich, and others, significantly exceeds their original cost. Art merch objects, which were produced 100 years ago for a mass circle of buyers, today attract the attention of art historians, museum specialists, and auction house experts. Many art historians, researchers and biographers of artists claim that some well-known authors have achieved wide fame, including through the production of such Art-merch objects as engravings, decorative dishes, interior and design items, etc.
On the one hand, Art-merch objects contribute to the “democratization” of Art on the market, i.e. make art more accessible to a wide range of people with different financial capabilities. The cost of art merch objects, as a rule, is several times lower than the cost of original works. Because of this, many people can afford to buy such Art. On the other hand, Art-merch objects play an important role as an effective "advertisement" of the original works of Art Owners (Museums, Galleries, Art Foundations, Art Collectors, etc.).
So, by selling Art-merch objects, Art Owners (Museums, Galleries, Art Funds, Art collectors, etc.) and Authors (artists, designers, craftsmen, etc.) promote their main product or service. And they achieve their goals - their art collections are becoming more and more famous, popular and in demand.
See section ON-LINE EXHIBITIONS
See section PARTNER EXHIBITIONS
See section BUSINESS PARTNERSHIP
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